What if sales and product are using different tools and can't agree on one place to put feedback?
Start with the simplest shared space you already have — even a shared doc works. The habit matters more than the tool. Once your team builds the routine of capturing source, date, and context together, moving to a better system later is much easier.
How do we stop feedback from just sitting in the record and never getting acted on?
Tie every flagged signal to a named person and a date. 'Someone should look at this' never gets done. 'Priya reviews the top three signals before the Thursday product sync' actually happens. Ownership and timing are what turn a record into a decision.
Can Tindlo help with this kind of feedback tracking?
Yes, in a practical way. You can create a feedback work item with a Brief, attach links or files for context, tag it for easy filtering, and place it on the shared Week view so both teams see it at the same time. It keeps source, timing, and ownership together in one spot.